Elizabeth Warren’s campaign has been in trouble for months now. She had been on fire for quite some time, but she’s been struggling to get the votes as more people question what it would mean for a progressive to get into power. She will need to shine in the Iowa caucus or kiss her dreams of becoming the first female president goodbye forever.
She’s been making more national media appearances. She’s also rolled out her highest-profile endorsement – Julian Castro As a former presidential candidate, it’s likely that she’ll garner all of the people that were previously voting for him in the polls.
It’s obvious that she’s desperate to shine at the Iowa caucuses, which begin February 3. For the better part of her presidential run, she stayed away from the cable news circuit. She went on a few national TV shows but chose them very carefully.
With her polling numbers dropping in the past few weeks, her media game has been strong. She’s been on media tours to hit Late Night with Seth Meyers on NBC, State of the Union on CNN, Meet the Press on NBC, and even appearances on The View.
While all of this was happening, Warren’s campaign also focused on grabbing up Julian Castro’s endorsement. The web video managed to get millions of views in a short amount of people. Then, there was a rally with about 3,000 people in attendance, held at a theatre in Brooklyn.
This sounds amazing for Warren, but there are still some numbers that aren’t in her favor. Her rallies are only generating thousands of people. Those are still relatively low numbers, especially when you look at how Trump is able to generate tens of thousands of people at his rallies with even more in the parking lots who can’t make it inside.
Warren rose early in the polls, which meant that she was targeted by a number of her rivals. Now, she’s got less than four weeks to get her campaign in a good place for the Iowa caucuses – and many are wondering if she can gain the necessary momentum.
One of the problems that the Massachusetts Senator is facing is money. While she’s got quite a bit of fundraising money in place, there’s been a lot invested to make sure that she wins the state of Iowa. If she doesn’t get the first-in-the-nation win that she’s hoping for, it may not prove to be worth it for her to go any further – especially since most of her eggs are sitting in the Iowa basket.
She’s not spending the big money on social media that some of her rivals are. She’s also not dropping $10 million for a Super Bowl ad like Bloomberg is.
It’s great that she can host an event in liberal New York with people wearing liberty green t-shirts and sweatshirts with her name on it. They can chant “Warren! Warren!” until they’re blue in the face. The problem is that she has to win over Iowa, a state that isn’t very liberal in their beliefs.
Castro didn’t have a presidential campaign with a lot of traction. However, he is a prominent Latino in the county with a high profile as being the former HUD secretary. It’s a great endorsement for Warren to have, but it’s still likely not going to be enough.
Castro is all-in with Warren, too. He’s planning on being at her side for a number of events. He also has a few events scheduled of his own, including events in Iowa and his home state of Texas. While he could win her a number of Hispanic voters, many Hispanics are known for voting more moderate – and Warren has built her entire platform on being the progressive candidate that America “needs.”
Some of Castro’s aides have been criticizing Warren’s competition, too. Some have gone after Buttigieg, though most of them have been attacking Biden. They’re particularly savage about Biden’s comments about requiring immigrants to learn English if they want to become citizens.
Warren may have the organization in place that others don’t, but it seems that her campaign has gone on the offensive. She’s tearing down her rivals instead of building herself up. She’s taking the low road in order to get the votes that she needs, and it’s a misstep that she’s likely going to pay for when the Iowa caucuses head to the ballots.